Moroccanoil has recruited Jasmine Sanders, a model and digital influencer that will be the face of its new Curl Collection, launching this month. 

The social media star, @golden_barbie, (where the photo above is from) was on the runway this year at Paris Fashion Week. She has over 1.6 million followers on Instagram. 

As part of the partnership, Sanders will front the brand’s latest print and digital advertising campaign, make event appearances and provide exclusive, never-before-seen Moroccanoil curl content to her fans on her social channels.

Carmen Tal, co-founder, Moroccanoil, said, “Millions of fans are captivated by Jasmine’s confidence, style, beauty and, of course, her gorgeous, curly hair—including us!—making her the perfect partner for this collection. More and more women today are finally embracing their natural curls, so we are especially thrilled to unveil a truly innovative collection that will make the process of caring for all curl types easier than ever.”

The New Curl Collection

The new Moroccanoil Curl Collection includes products formulated to manage every curl type, from loose waves to tightly-spiraled curls.

The product lineup includes the new Moroccanoil Curl Enhancing Shampoo and Conditioner, Moroccanoil Curl Cleansing Conditioner and Moroccanoil Curl Re-energizing Spray.